The apple in red light ...
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branding II

Another small project reflecting on the crazy world of brands.

A well known logo. It is (how apt) built from small pixels. The room is lit by red light, which changes sometimes to blue for a short period of time. The logo seems to stay the same. But if you look more closely during the blue phase – or if you choose to use your blue torch light for examining the logo during the red phase – you'll maybe find the real ingredients.

The project was set up at a Tam Tam event where I provided the changing light effect as the frame concept (see rgb on this page). The Tam Tam event (hence this project also) was set up in w1 in Regensburg in Autumn 2013.